SERVICES
Brand
STRATEGY | AUDITS | DEVELOPMENT | MESSAGING
Your brand is so much more than a logo mark and tagline. Simply put, your brand is your promise — your pledge of quality. Brand marketing delivers that promise and makes an emotional connection to your audience through strong visuals and compelling messaging. An authentic brand is essential for effective word of mouth. Our process integrates relevant market research and includes a communications audit and onsite visit where we meet with leadership and conduct focus groups in order to align both internal and external perceptions.
Design
ADMISSIONS | DEVELOPMENT | RETENTION
Creative concepts, award-winning design, compelling copy and stunning photography all come together in the development of student recruitment and retention materials that communicate your brand to your prospective students and families. Projects include admissions materials, alumni magazines, annual fund and capital campaigns, direct mail, print campaigns, and student viewbooks.
Website Design
CONSULTING | DESIGN | CONTENT | DEVELOPMENT
Our website services are tailored to each school’s specific needs and include consultation, design, content creation and implementation. For many clients, we often participate as a brand consultant alongside the school’s internal marketing team, helping to ensure their brand translates to their website. Cherry+Company clients benefit from our extensive knowledge of the leading CMS platforms.
Photography
ART DIRECTION | PHOTOGRAPHY | VIDEO
Experienced artists and imagineers, our art directors and photographers capture the essence of your school experience. Our unique Cherry process has been developed through years of experience and creates images that help prospective families virtually step onto your campus. Looking for photos tips? Contact us, we’re happy to help.
ST. PETERSBURG, FLORIDA 33708 CONTACT US
Cherry+Company is a supporter of the National Association of Independent Schools (NAIS), and a corporate sponsor of Florida Council of Independent Schools (FCIS) the Virginia Association of Independent Schools (VAIS) and the National Catholic Education Association (NCEA).
Presenting at the 2021 FCIS Convention
We look forward to seeing you all at the 2021 FCIS Convention this week. Liz Cherry will be speaking on Brand Strategy: From Surviving to Thriving on Thursday, November 4, 3:05-4:00 p.m. If you plan to attend, be sure to stop by and say hello!